The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee.
EDPS concerned about privacy in era of AI
The European Data Protection Supervisor (EDPS) is concerned about potential erosion of key principles in the EU's GDPR due to […]